Job Position: Brand Development Officer

Job Type: Full Time , Hybrid

Qualification: BA/BSc/HND

Experience: 2 years

Location: Uyo City, Akwa-Ibom State.

Job Field: Media/Advertising/Branding, Sales/Marketing/Retail/Business Development

Job Details:

The Brand Development Officer role is a full-time hybrid position for someone who understands how to build, improve, and manage a brand’s identity.

The job is based in Uyo, Akwa Ibom State, and applicants who do not currently live in Uyo should be ready to relocate if selected for the position.

The company is looking for someone with a background in marketing, communication, or business, and with practical experience in brand growth.

This role covers many areas, including media, advertising, branding, sales, marketing, retail, and general business development.

Goal:

The main goal of this position is to help the 5th Hour brand grow stronger in the market.

This company wants someone who can spot opportunities, create fresh ideas, and bring them to life in a way that improves the brand’s visibility.

Anyone filling this role should be able to think creatively, work with a team, and communicate clearly with both internal staff and external partners.

Responsibilities:

Create and carry out brand strategies that help the company stand out among competitors:

This includes planning activities that support the brand’s identity, values, and long-term goals.

You will be expected to think ahead, design strategies that match the company’s vision, and make sure these plans are executed smoothly.

 

Create design and implement marketing campaigns:

These campaigns may run online or offline, depending on the brand’s needs.

You will work on social media promotions, print materials, outdoor ads, and other creative forms of communication.

The aim is to make sure the brand stays visible, attractive, and relatable to the target audience.

These campaigns should clearly express what the brand represents and why customers should connect with it.

 

Working closely with the management team to think through and develop seasonal ideas:

These could be special promotions, themed events, brand activations, or campaigns that align with festive periods or market trends.

You will be expected to bring new suggestions, help shape concepts, and ensure that every idea is carried out with quality and consistency.

 

Handling social media pages is also a major duty:

You will manage content calendars, create engaging posts, respond to followers, and track how well each post performs.

Social media is an important tool for the company, and your job is to tell the brand’s story in a way that keeps audiences interested and connected.

The company wants someone who understands trends and knows how to use different platforms effectively.

 

Market research:

You will study customer behavior, follow what competitors are doing, and identify new opportunities the brand can take advantage of.

This helps the company stay ahead and adjust its approach based on real information. The role requires someone who can gather data, interpret it correctly, and use it to make smarter decisions.

 

Build and maintain relationships with event planners, influencers, and local businesses:

These connections can lead to partnerships that support the brand’s growth. Collaborating with external partners is a great way to increase visibility, attract new customers, and create exciting experiences that strengthen the brand’s presence in the community.

 

Ensuring that everything the brand produces follows the right guidelines. This includes visuals, packaging, marketing materials, and communication messages:

Every detail must match the brand identity so that customers can easily recognize and trust the brand.

You will help check designs, content, and campaigns to ensure they reflect the image 5th Hour wants to communicate.

Qualifications:

1. You must have a bachelor’s degree in Marketing, Mass Communication, Business Administration, or any related field.
2. You should also have at least two years of experience working in brand management, marketing, or creative strategy.
3. Experience in hospitality or lifestyle industries is an advantage, as these sectors require strong creativity and customer engagement.
4. You must also be skilled in digital marketing and social media management.
5. The company is looking for someone who understands online behavior, can create appealing content, and can track performance using basic analytics tools. Good communication is highly important, as you will be working with a variety of people and presenting ideas often.
6. You must also be creative and able to think differently while still being practical.
7. The role requires someone who can adapt quickly and work in a fast-moving environment.
8. The company values people who take initiative, solve problems without waiting to be asked, and bring positive energy to the workplace. Being open-minded, flexible, and ready to learn will help you succeed in this role.
9. Another important requirement is willingness to relocate to Uyo. The brand is heavily rooted in the local community, and being physically present is important for understanding the environment and overseeing brand activities effectively. You will play a role in shaping customer experiences, so being close to the location is necessary.

 

There are many reasons to join 5th Hour Concept.

The brand is growing and is known for its youthful, lively, and creative culture. You will be part of a team that values fresh ideas and encourages innovation.

This is a chance to work on exciting projects, contribute your creativity, and see your ideas come to life.

You will also have the opportunity to influence one of Nigeria’s rising beverage brands.

The company is building a strong name in the lifestyle industry, and your role will help shape how customers see and connect with the brand. If you enjoy creating meaningful brand experiences, this role offers the space to make a real impact.

The work environment is dynamic and supportive. You will collaborate with a team that values communication, teamwork, and positive relationships. The company offers competitive pay and provides opportunities for growth, learning, and personal development.

How to Apply:

To apply for this role, you should send your CV along with samples of previous work related to branding or campaigns, if you have any.

Your email should be sent to 5thhourng@gmail.com. When sending your application, use the subject line: Brand Development Officer – Uyo.

This helps the team sort and review applications more easily.

If you are someone who loves creativity, enjoys working with people, and wants to help shape a growing brand, this position could be a great match for you.

The company is looking for someone who believes in quality, consistency, and authentic brand expression.

This could be your chance to contribute to something exciting while building your career in brand development.